If you follow Running in Heels on Instagram, you'll know that I'm partial to a bit of a UX audit, especially on a Shopify site, as I'm much more familiar with the easy adjustments that can be made to a theme to make a website so much more user friendly. I know that most small businesses DIY their Shopify, and after days, weeks and even months of staring at the site, it's almost impossible to look at it objectively as a website visitor!
I've gone all out with the technology for this post and used a screen recording programme instead of taking screenshots and adding notes. Hopefully this makes it a little easier to follow along with, and implement some changes on your own site.
This first video offers a brief overview of the homepage of EcoThirst Shopify website, with some chat about the simple UX changes that I would be making. One thing I forgot to mention was to ensure that clicking the banners takes you directly to the products!
Obviously, the next important thing to assess is the product page. There needs to be enough information to answer the customer's questions, but not too much information that their eyes glaze over before they can hit "add to cart".
For the purpose of this exercise, I took a copy of theme that the team at EcoThirst are using, and implemented most of the changes I've mentioned above. This video shows the updated homepage with changes implemented.
I also quickly tapped out some amended content for the product page, including some links within the website for both UX and SEO purposes.
I hope this little example demonstrates the difference that a few small changes can make. Remember, Uncle Google tracks how long visitors spend on your site, and watches the pages they click on, so providing an easy pathway to purchase is an important part of your SEO strategy.
If you'd like a UX audit completed on your site (doesn't have to be Shopify, and you don't have to be selling products), what you'll get is access to videos like the above for you to take notes and make amendments. You can find the UX audit details here, if you want some more info or have some questions, don't hesitate to get in touch.