Social media marketing is a great way to retarget your website visitors, or encourage new guests to check out your store. Here's some handy hints for ensuring you're making the pathway to purchase as easy to travel as possible.
So here I was diving into adding value by blogging about SEO, when I was politely reminded that I haven't actually explained what SEO is - pretty presumptuous of me! So let me (try) and define SEO, and why you should be keeping it front of mind for your business.
We all know that search engine optimisation is a complex beast, that "content is king", you should be blogging and linking and updating, but you also need to ensure you are using the keywords that your target market is searching for.