Blog/News

Working with Renee Johansen Shopify Partner at Running In Heels

Tips For Making Your Shopify Project A Success

As far as business relationships go client/freelancer ones are a pretty modern concept. Here's some great tips for getting the most out of working with a freelancer.
TetraMap Facilitation

TetraMap Facilitation

I was first introduced to TetraMap in 2015, and there hasn't been a single organisation I've worked in since then, that wouldn't have benefited from TetraMap training. I finally got qualified to enlighten others!
Shopify | Bulk Editing Products

Shopify | Bulk Editing Products

I must confess, I only recently discovered this Shopify trick myself - which is why you'll never hear me refer to myself as "an expert"! I'm sharing it here in the hope that I can save some of you a heck of a lot of time...
Social Media Blog | Converting Social Media Traffic | Running In Heels

Social Media | Converting Social Media Traffic

Social media marketing is a great way to retarget your website visitors, or encourage new guests to check out your store. Here's some handy hints for ensuring you're making the pathway to purchase as easy to travel as possible.
Small Business Blog | Running In Heels

Q & A on Running In Heels Insta (Part One)

I am really loving the new question feature on Instagram. In this post I answer the big questions; Should I have a business advisor? Should I worry about what my competition is doing? Should I be posting different content on Facebook and Instagram?
Managing Change | Process Improvement Blog | Running In Heels

Big Business | Tips For Managing Change

Successful change management boils down to buy in – the better the buy in, the easier it is to implement change. I have been involved in a few process improvement and system implementation projects in the last four years, and these are my top tips for getting your team to buy in.

SEO Tips Blog | Ecommerce Blog | Running In Heels

Simple SEO Tips | Baby Got Backlinks

If content is king when it comes to SEO, then backlinks must be second in line for the throne (if not first equal). A backlink is where another website links to your website. You get bonus SEO points if the website linking to yours ranks highly for SEO, and if the link uses your keywords.
SEO Blog | SEO Tips | Running In Heels

Simple SEO Tips | What is SEO?

So here I was diving into adding value by blogging about SEO, when I was politely reminded that I haven't actually explained what SEO is - pretty presumptuous of me! So let me (try) and define SEO, and why you should be keeping it front of mind for your business.
Small Business Blog | Starting a Business | Running In Heels

Small Business | Starting a Bidness (Part One)

I have heard from lots of people who have a business idea swirling around in their head, but they’re just not sure where to start. If this is you, then read on my friend, read on. If you don't have an idea yet you've come to the wrong place, because I'm all out...
Working With Brands | Social Media Blog | Running In Heels

Social Media | Approaching Brands

While it’s very flattering to have a product that people want to post about, there have been quite a few face palm moments. If you’re considering approaching a brand, asking to promote their product, here’s some handy tips that will hopefully get your proposition taken seriously.

Working With Influencers | Social Media Blog | Running In Heels Consulting

Social Media | Working With Influencers

I’ve had mixed success with using influencers to market my chunky knit throws (and my soy candles when I make those on special occasions). I've put together some handy hints to help you find the right influencer to boost your brand presence.
SEO Ecommerce Blog | Keyword Tips | Running In Heels

Simple SEO Tips | Don’t Overcomplicate Your Keywords

We all know that search engine optimisation is a complex beast, that "content is king", you should be blogging and linking and updating, but you also need to ensure you are using the keywords that your target market is searching for.