Social media marketing is a great way to retarget your website visitors, or encourage new guests to check out your store. Here's some handy hints for ensuring you're making the pathway to purchase as easy to travel as possible.
I am really loving the new question feature on Instagram. In this post I answer the big questions; Should I have a business advisor? Should I worry about what my competition is doing? Should I be posting different content on Facebook and Instagram?
Successful change management boils down to buy in – the better the buy in, the easier it is to implement change. I have been involved in a few process improvement and system implementation projects in the last four years, and these are my top tips for getting your team to buy in.
If content is king when it comes to SEO, then backlinks must be second in line for the throne (if not first equal). A backlink is where another website links to your website. You get bonus SEO points if the website linking to yours ranks highly for SEO, and if the link uses your keywords.
So here I was diving into adding value by blogging about SEO, when I was politely reminded that I haven't actually explained what SEO is - pretty presumptuous of me! So let me (try) and define SEO, and why you should be keeping it front of mind for your business.
I have heard from lots of people who have a business idea swirling around in their head, but they’re just not sure where to start. If this is you, then read on my friend, read on. If you don't have an idea yet you've come to the wrong place, because I'm all out...
While it’s very flattering to have a product that people want to post about, there have been quite a few face palm moments. If you’re considering approaching a brand, asking to promote their product, here’s some handy tips that will hopefully get your proposition taken seriously.
I’ve had mixed success with using influencers to market my chunky knit throws (and my soy candles when I make those on special occasions). I've put together some handy hints to help you find the right influencer to boost your brand presence.
We all know that search engine optimisation is a complex beast, that "content is king", you should be blogging and linking and updating, but you also need to ensure you are using the keywords that your target market is searching for.