Q & A on Running In Heels Insta (Part One)

Small Business Blog | Running In Heels
I am really loving the new question feature on Instagram. In this post I answer the big questions; Should I have a business advisor? Should I worry about what my competition is doing? Should I be posting different content on Facebook and Instagram?

Big Business | Tips For Managing Change

Managing Change | Process Improvement Blog | Running In Heels

Successful change management boils down to buy in – the better the buy in, the easier it is to implement change. I have been involved in a few process improvement and system implementation projects in the last four years, and these are my top tips for getting your team to buy in.

UX Audit | WordPress | Heavenly Smooth

Ecommerce UX Audit | Small Business Blog | Running In Heels
I asked for volunteers in the Running In Heels Facebook Group who were willing to let me critique their website. Pam has developed a range of body scrubs and lip balms, and has recently launched her WordPress site. I took a quick look and here's my feedback on improving the UX of the site.

Simple SEO Tips | Baby Got Backlinks

SEO Tips Blog | Ecommerce Blog | Running In Heels
If content is king when it comes to SEO, then backlinks must be second in line for the throne (if not first equal). A backlink is where another website links to your website. You get bonus SEO points if the website linking to yours ranks highly for SEO, and if the link uses your keywords.

Simple SEO Tips | What is SEO?

SEO Blog | SEO Tips | Running In Heels
So here I was diving into adding value by blogging about SEO, when I was politely reminded that I haven't actually explained what SEO is - pretty presumptuous of me! So let me (try) and define SEO, and why you should be keeping it front of mind for your business.

Small Business | Starting a Bidness (Part One)

Small Business Blog | Starting a Business | Running In Heels
I have heard from lots of people who have a business idea swirling around in their head, but they’re just not sure where to start. If this is you, then read on my friend, read on. If you don't have an idea yet you've come to the wrong place, because I'm all out...

Social Media | Approaching Brands

Working With Brands | Social Media Blog | Running In Heels

While it’s very flattering to have a product that people want to post about, there have been quite a few face palm moments. If you’re considering approaching a brand, asking to promote their product, here’s some handy tips that will hopefully get your proposition taken seriously.

Social Media | Working With Influencers

Working With Influencers | Social Media Blog | Running In Heels Consulting
I’ve had mixed success with using influencers to market my chunky knit throws (and my soy candles when I make those on special occasions). I've put together some handy hints to help you find the right influencer to boost your brand presence.

Simple SEO Tips | Don’t Overcomplicate Your Keywords

SEO Ecommerce Blog | Keyword Tips | Running In Heels
We all know that search engine optimisation is a complex beast, that "content is king", you should be blogging and linking and updating, but you also need to ensure you are using the keywords that your target market is searching for.