UX stands for user experience, and is essentially a look at how easy it is for a customer to purchase from your website. This is essential if you have an ecommerce store that is experiencing traffic (especially paid traffic) but finding that conversions are lower than you would like.
The process is simple: I record my screen and send you a commentary of the tweaks you can make on your site if you want your website visitors to move through your site to the checkout and become customers.
If you have a Shopify site I can provide you a detailed quote to make the suggested changes. If you have a WordPress site, I can refer you to someone who can help make the changes to assist with increasing your sales.