SEO is about improving your website's organic (or unpaid) search engine results. The best thing about ranking high in a Google search, is that the visitors hitting your site are "warm leads" - all the better to convert!
A lot of my clients are keen to be equipped with the tools to maintain and manage their own SEO, especially those that own online stores and are constantly updating products.
We can quickly cover off the basics of SEO in a one hour session, or we can get a bit deeper in a two hour session. These sessions will talk generally about SEO and about changes you can make to your site.
If you would like a more indepth training session that is specific to your business and website you will need to touch base so that I can have some time to look at your site and do some research on your industry and keywords.