Shopify Bells & Whistles

What it will cost

The Shopify Bells and Whistles package starts at $3,999 (+ GST), that is if all the information is provided as outlined below and in a timely manner.

Payment schedule is as follows;

  • 50% deposit ($1,999.50 + GST) to secure a date
  • 30% payment ($1,199.50 + GST) once site is sent for first review
  • 20% balance ($800 + GST) once site goes live

What is included

For a Shopify Bells & Whistles Build, you supply the domain, the social media handles, the logo and branding and I'll provide the rest. This is the option if you'd like to put everything you have into a Dropbox or Google drive and let me handle the rest.

A Shopify Bells & Whistles Build includes;

  • A theme of your choice (extra charges will apply for a paid theme)
  • Your logo and branding added
  • About Us, Contact, FAQ's, T's & C's and Delivery pages (outline to be provided by client, Running In Heels to write content)
  • Linking to domain (domain provider login required)
  • Linking to Instagram and Facebook (login details required)
  • Adding of Facebook Pixel and Google Analytics account (to be provided)
  • Setting up taxes and adding tax rates
  • Setup of owner account and staff account/s
  • Adding payment provider/s
  • Drafting of all notifications (orders, shipping, customer accounts)
  • Customise refund policy, privacy policy and terms of service
  • One product upload limited to 250 products (upload file to be completed by client)
  • Writing of product descriptions for up to 30 products
  • Adding of product photos (edited, resized photos to be provided by client)
  • Adding of blog posts or articles limited to 10 posts (content and images to be provided by client)
  • All pages, products and posted optimised for on page SEO

This is the platinum Shopify package, you provide all the required information but I handle the rest - including writing the content for the pages, and the product descriptions (for up to 30 products).

If you would like to provide the content for the pages and products yourself, you're better off with the Shopify Build with Products Package. If you just want the basics and will add the content and products yourself, the Shopify Basic Build is for you.

What I need to get started

The way I work, is that I wait until I have all (or at least most) of the information required before I start working on building your Shopify site. The info on this page to give you a head start on compiling and collating all the bits and pieces that I need to build your site.

Once all of these items are ready to go, I will lock in a start date, timeframe and a go live date that works for both of us!

Your thoughts on themes

It helps if you have a theme in mind, if you've seen a website that you like the look of, or you at least know what functionality you are chasing. The Shopify theme store is a good place to start when looking at themes.

If you don't find what you're looking for, you can step up to Theme Forest. There are a lot (and I mean a lot) of Shopify themes available on there. It pays to filter using the options on the left as it can be overwhelming otherwise.

Access to a Dropbox or Google Drive

It's much easier for me to work with all of the information in one place instead of combing through my inbox trying to find all the documents. It is also easier for you to see what you have supplied and what needs to be supplied.

I will set you up a Dropbox Folder or Google Drive (whichever you prefer) and send you the link and access to the folder so you can tap away, adding the things from your list at your lesuire.

Use of Asana

As part of my new and improved onboarding process, you will be sent a checklist of all the things that need to be added to the Dropbox or Google Drive. You will also be sent a link to an Asana project.

Work on your Shopify site build won't start until all the required info is available in the Dropbox or Google Drive, as per the timeline in Asana. Then a deposit is required and a date is locked in for your site build to be completed.

Logo and Brand Guidelines

More is more in this case - so please add everything that you got from your graphic designer. This means that I can add logos or word marks where they best fit and I can edit fonts and button colours to better reflect your branding.

If all you have is a logo, that is OK too! The most important thing is a logo without a background so that it looks sleek and sophisticated on the website!

Product Photos

The package price includes the cropping and compressing of up to 120 images for use on your website. If you have more than 120 images, I can resize these, but there may be additional charges.

Product photos need to be in .jpg or .png format and the files need to be renamed to match the product names so these can be easily matched. Photos cannot be embedded in other documents or provided via link to a website.

Resizing Photos 

If you are using a photographer to take your product photos, your photographer will be able to provide you with a file containing your original images, and a file with images resized for website use and cropped to your preferred dimensions.

If you are taking your photos yourself, you will need to find a programme to edit, resize and crop your images. If you are using images from suppliers, you will need to check the sizing and dimensions of these before uploading them.

Images under 20MP can be uploaded to Shopify, but in order for your site to run effectively, they will need to be resized once they are online - I am happy to show you how to do this if you'd like to move forward with this option.

Life hack: I take my product images on my phone and edit them using Instagram - I find the edit options easy to use, and Instagram automatically makes them square and compresses them for me.

Product Descriptions

For stores with up to 30 products, I will write keyword rich product descriptions and linking to upsell or related products. For larger inventories, you can choose to pay extra for me to do this, or I can give you tips to write your own.

Important product specifications will need to be provided as well as key features so that they can be included in the product descriptions. Keyword research is also useful, I am happy to do this work, but there may be additional charges.

Secret Logins

I'll need your Facebook and Instagram login to connect these sales channels (so you can tag products on Facebook on Instagram and in your stories), so you'll need to be OK with handing these over.

I also need your Instagram login to connect your Instagram feed so that it shows on your home page and looks pretty. Alternatively I can give you instructions on how to connect these yourself.

Product Upload File Template

Because this is the platinum package you can provide the info for up to 30 products in a Word doc, including product names, brand names, colour/size options, prices and inventory.

Any more than 30 products require this information to be in a csv file or Excel document, or I can provide you with a product upload file to add this information to. If you're not sure how this would work for your products, please get in touch.

Product Uploads

This package price includes one product upload, this upload is limited to 250 products (with photos). If you require more than 250 products to be uploaded, or need to add more products once the first upload has been completed I am more than happy to assist, but there will be additional charges for this.

Unfortunately I am unable to accept responsibility where incorrect product information has been provided, such as the wrong pricing, stock numbers or variant information.

Blog Posts/Articles/Recipes

This package includes the adding of up to ten blog posts, articles or recipes. The content for these must be provided in a Word document, and any images for these posts must be also added to the Dropbox in a size that is suitable for web use.

I will proof and edit these to ensure the correct spelling and grammar is used, because Google gives you bonus points for this. I can give feedback on writing blogs that are keyword rich for SEO purposes.

Other Admin

If you have any questions about this package, please get in touch for a chat about your requirements. Please note that these chats are about your Shopify site, your target market and your products, not about business structure, social media, GST, tax or anything else that comes along with setting up a business.

I do know about these things, and am happy to chat them through, but this is an Ecommerce Coaching Session which is $149 (plus GST), if you need help getting your head around SEO for your business you can book an SEO Training Session.

If you need assistance with your site after hand over there are a few options depending on the level of support you think you will need;