Shelley decided she wanted an online store on the Shopify platform because it was easy to manage and update. Using Shopify also meant that she could easily tag products on Instagram and have LayBuy and PayPal on the website.
This was a relatively straight forward build because Shelley only has one product - we still wanted to make it really easy for customers to click through and purchase the journal either for themselves or a friend.
Because Shelley already had an engaged audience of her target market on Instagram the first thing I did was add a customised password page so that Shelley could encourage her followers to sign up to her mailing list.
When the website was ready to launch, Shelley not only had a database of potential customers to email, she also posted on Instagram. The journal was available for pre-order and to encourage customers to commit we offered free shipping on pre-orders.
To keep costs down we went with a free theme for the site - we needed much less bells and whistles because the site is so basic with one product. I helped Shelley to write the "About" section and page as well as the product description for the journal.
We also transferred all of the content from Shelley's blog platform to her Shopify site so that My IVF Journal would get bonus points for SEO and to keep the admin and maintenance to a minimum (so Shelley didn't have to maintain two platforms).
You can check out the My IVF Journal website here, or follow @myivfjournal.co.nz on Instagram here. If you have an idea for a side hustle that you would like to develop my Business Starter Sessions are a good place to start.
If you think you'd like to DIY your Shopify site, my Shopify course would be perfect for you. If you're not too sure what you need help with but you just know you need help, then please feel free to get in touch for a chat.
I've gone all out with the technology for this post and used a screen recording programme instead of taking screenshots and adding notes. Hopefully this makes it a little easier to follow along with, and implement some changes on your own site.
This first video offers a brief overview of the homepage of EcoThirst Shopify website, with some chat about the simple UX changes that I would be making. One thing I forgot to mention was to ensure that clicking the banners takes you directly to the products!
Obviously, the next important thing to assess is the product page. There needs to be enough information to answer the customer's questions, but not too much information that their eyes glaze over before they can hit "add to cart".
For the purpose of this exercise, I took a copy of theme that the team at EcoThirst are using, and implemented most of the changes I've mentioned above. This video shows the updated homepage with changes implemented.
I also quickly tapped out some amended content for the product page, including some links within the website for both UX and SEO purposes.
I hope this little example demonstrates the difference that a few small changes can make. Remember, Uncle Google tracks how long visitors spend on your site, and watches the pages they click on, so providing an easy pathway to purchase is an important part of your SEO strategy.
If you'd like a UX audit completed on your site (doesn't have to be Shopify, and you don't have to be selling products), what you'll get is access to videos like the above for you to take notes and make amendments. You can find the UX audit details here, if you want some more info or have some questions, don't hesitate to get in touch.
]]>I would add some keyword rich content to each collection page, as well as a link to any other collections available in the store:
I would change "...Body Scrubs" (plural) to "...Body Scrub" (singular) on each of the product listing titles.
It's important to make sure that the product descriptions include keyword rich content to help with on page SEO. Make sure that the keywords (and synonyms) being used are the same as those that the target market is using to try and find the products or services offered (I wrote a blog about that here).